Gibraltar Tourist Board launches ‘Beyond Your Expectations’ campaign

The Gibraltar Tourist Board has launched a new tourism campaign titled Beyond Your Expectations, aimed at promoting Gibraltar’s appeal as a destination offering more than visitors anticipate.

The campaign highlights Gibraltar’s cultural heritage, dramatic landscapes, and vibrant lifestyle, while promoting its blend of British charm and Mediterranean warmth. It is part of the Tourist Board’s wider strategy to strengthen the Visit Gibraltar brand internationally.

The Minister for Equality, Employment, Culture and Tourism, Christian Santos, said: “‘Beyond Your Expectations’ captures the true essence of Gibraltar. Visitors are often surprised by the depth and diversity of what our destination offers, and this new campaign perfectly expresses that sense of discovery and delight.”

The campaign will be rolled out across all Visit Gibraltar marketing campaigns, digital platforms and international tourism promotions.