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Opinion & Analysis

#SophieSays The burst of the influencer bubble

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Influencer (n): someone who has the power to use their platform (e.g. Instagram) to persuade people to buy, use, do, or believe the same things they do. Social media: where likes are currency, followers are fickle, and the influencer bubble is about to burst like a piñata filled with discounted Avon products. After over a...

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