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Philip Morris International sustainability report shows relentless business shift toward smoke-free future

File photo dated 24/10/14 of a man smoking an electronic cigarette, as vaping has been given an emphatic thumbs up by health experts after the first long-term study of its effects in ex-smokers. PRESS ASSOCIATION Photo. Issue date: Tuesday February 7, 2017. After six months, people who switched from real to e-cigarettes had far fewer toxins and cancer-causing substances in their bodies than continual smokers, scientists found. See PA story HEALTH Ecigs. Photo credit should read: Yui Mok/PA Wire

Philip Morris International Inc today published its third Sustainability Report (2017), outlining steps being taken to fundamentally transform its business by putting smoke-free products at the core of PMI’s sustainability efforts.

Last year, PMI introduced a set of Business Transformation Metrics to track progress against its goal of a smoke-free future. Key 2017 milestones included PMI’s resource allocation continues to shift to smoke-free products. PMI estimates that, by the end of 2017, over 4.7 million adult smokers had stopped smoking cigarettes.